Nonprofit Marketing
The publications listed on this website are provided as a convenience to you, in
conjunction with Amazon.com.  We have done our best to identify and include
the most relevant publications, along with concise descriptions.  All we ask in
return is that if you do decide to purchase one of these publications, please
purchase them through us.  There is no extra cost to you, however, the small
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email us at admin@creativeconsultingsolutions.com.
Publishing the Nonprofit Annual Report: Tips,
Traps, and Tricks of the Trade
, Caroline Taylor
(2008)  This updated down to earth guide helps
nonprofits produce annual reports on time, on budget
and on target for their audiences.  Hands-on
guidance that describes the production process from
conceptualization through distribution to produce an
annual report that goes beyond fulfilling financial
reporting responsibilities to become a valuable
communications and marketing tool.  Includes real-life
examples from winning annual reports, checklists,
worksheets, and suggestions from experienced
writers, designers, accountants, and printers.
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P.O. Box 470393, Chicago, Illinois  60647
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Page Title
Made to Stick: Why Some Ideas Survive and Others Die,
Chip Heath and Dan Heath
(2007) An entertaining practical guide to effective
communication.  A how-to for crafting a compelling narrative.  
Peppered with exercises to test the techniques proposed.
Boschee on Marketing: Positioning & Marketing
Strategies for Social Entrepreneurs
, Jerr Boschee
(2007)  21 columns on a range of marketing topics
important to social entrepreneurs written for the online
magazine Social Enterprise Reproter.  Concise, clear
and compelling.  Includes the Strategic Marketing Matrix
for Social Entrepreneurs®.
Robin Hood Marketing: Stealing Corporate
Savvy to Sell Just Causes
, Katya Anderson
(2006)  Demystifies winning marketing campaigns by
reducing them to ten essential rules and providing
entertaining examples.  The Robin hood rules steal
from winning formulas, with advice for appealign to
your audiences' values.  Also reveals the best route
to courting the media.
Publicity for Nonprofits: Generating Media
Exposure That Leads to Awareness, Growth and
Contributions
, Sandra Beckwith
(2006)  Packed with useful background information,
compelling case studies, examples, samples,
templates, insider tips, tools and tactics geared
specifically for nonprofit organizations.
Nonprofit Internet Strategies: Best Practices for
Marketing, Communications, and Fundraising
Success
, Ted Hart, James M.Greenfield and Michael
Johnston
(2005)  An excellent how-to guide, a practical manual
written in non-technical language, based on real-life
experiences and case studies.  Presents options to
integrate traditional marketing, communications, and
fundraising practices with online efforts.  Each
chapter is contributed by a leading expert in the topic
discussed.