| Cause-Related Marketing |
The publications listed on this website are provided as a convenience to you,
in conjunction with Amazon.com. We have done our best to identify and
include the most relevant publications, along with concise descriptions. All we
ask in return is that if you do decide to purchase one of these publications,
please purchase them through us. There is no extra cost to you, however, the
small percentage of the purchase price that we receive will allow us to
continue to offer this service. To request a publication not listed here, send
your request through our Contact Us page. If you experience any problems
attempting to place an order through this site, let us know through our Contact
Us page or email us at admin@creativeconsultingsolutions.com.
in conjunction with Amazon.com. We have done our best to identify and
include the most relevant publications, along with concise descriptions. All we
ask in return is that if you do decide to purchase one of these publications,
please purchase them through us. There is no extra cost to you, however, the
small percentage of the purchase price that we receive will allow us to
continue to offer this service. To request a publication not listed here, send
your request through our Contact Us page. If you experience any problems
attempting to place an order through this site, let us know through our Contact
Us page or email us at admin@creativeconsultingsolutions.com.
The Art of Cause Marketing: How to Use
Advertising to Change Personal Behavior and
Public Policy, Richard Earle
(2002) Updated and extensively revised with a new
preface highlighting recent developments in such
areas as branding as a social marketing technique
and the use of the internet in social marketing. This
book examines how to effectively strategize and
develop a public-service advertising campaign. It
covers a comprehensive range of topics, beginning
with the genesis of core objectives through every
aspect of the production, delivery and feedback
processes, including research, media, and the
various forms of advertising. Informative and
inspiring. It presents several case studies and 75
storyboards from actual cause advertising and print
ads.
Advertising to Change Personal Behavior and
Public Policy, Richard Earle
(2002) Updated and extensively revised with a new
preface highlighting recent developments in such
areas as branding as a social marketing technique
and the use of the internet in social marketing. This
book examines how to effectively strategize and
develop a public-service advertising campaign. It
covers a comprehensive range of topics, beginning
with the genesis of core objectives through every
aspect of the production, delivery and feedback
processes, including research, media, and the
various forms of advertising. Informative and
inspiring. It presents several case studies and 75
storyboards from actual cause advertising and print
ads.
Brand Spirit: How Cause Related Marketing
Builds Brands, Hamish Pringle and Marjorie
Thompson
(1999) This book explains the way a number of cause
related marketing campaigns were developed to
assist relevant programs and enhance corporate
image. The authors use case studies to show how
mutually beneficial programs are devised and
deployed, and what they can achieve. This is a solid
blueprint for companies of all types and sizes that
wish to actively demonstrate a genuine commitment to
the concept of corporate social responsibility. An
authoritative, comprehensive and, above all, readable
book.
Builds Brands, Hamish Pringle and Marjorie
Thompson
(1999) This book explains the way a number of cause
related marketing campaigns were developed to
assist relevant programs and enhance corporate
image. The authors use case studies to show how
mutually beneficial programs are devised and
deployed, and what they can achieve. This is a solid
blueprint for companies of all types and sizes that
wish to actively demonstrate a genuine commitment to
the concept of corporate social responsibility. An
authoritative, comprehensive and, above all, readable
book.
Cause Marketing, Joe Marconi
(2002) Socially responsible marketing can help a
business enhance its brand, increase customer and
employee loyalty, differentiate itself from the
competition, and boosts its profits. The author shares
secrets and success stories of companies, individuals,
and brands that have built or changed their public
images significantly through association with a
particular cause. His proven, step-by-step guidance
is relevant for any size business, in any industry, with
virtually any size budget. Provides guidance on
identifying a cause that the company can embrace
and believe in and making a connection with a
constituent group that shares the company's
dedication to that cause. The final chapter reviews
the rules, reasons and rewards of cause marketing.
(2002) Socially responsible marketing can help a
business enhance its brand, increase customer and
employee loyalty, differentiate itself from the
competition, and boosts its profits. The author shares
secrets and success stories of companies, individuals,
and brands that have built or changed their public
images significantly through association with a
particular cause. His proven, step-by-step guidance
is relevant for any size business, in any industry, with
virtually any size budget. Provides guidance on
identifying a cause that the company can embrace
and believe in and making a connection with a
constituent group that shares the company's
dedication to that cause. The final chapter reviews
the rules, reasons and rewards of cause marketing.
Cause Related Marketing: Who Cares Wins,
Sue Adkins
(1999) This book puts cause related marketing into
the context of marketing, management of corporate
reputation, corporate social responsibility, corporate
community investment and philanthropy. Provides
research analysis into corporate and consumer
attitudes in the United Kingdom and internationally.
An in depth exploration of the key principles and
processes that go towards creating excellence in
cause related marketing. Includes vignettes and case
studies.
Sue Adkins
(1999) This book puts cause related marketing into
the context of marketing, management of corporate
reputation, corporate social responsibility, corporate
community investment and philanthropy. Provides
research analysis into corporate and consumer
attitudes in the United Kingdom and internationally.
An in depth exploration of the key principles and
processes that go towards creating excellence in
cause related marketing. Includes vignettes and case
studies.
Cause Marketing for Nonprofits: Partner for
Purpose, Passion, and Profit, Jocelyne Daw
(2006) This book is written to help nonprofits
build productive and profitable relationships while
minimizing potential challenges. Includes
numerous real-world case studies, hands-on
examples, practical tools, facts, and know-how.
Purpose, Passion, and Profit, Jocelyne Daw
(2006) This book is written to help nonprofits
build productive and profitable relationships while
minimizing potential challenges. Includes
numerous real-world case studies, hands-on
examples, practical tools, facts, and know-how.
Citizen Brand: 10 Commandments for
Transforming Brands in a Consumer
Democracy, Marc Gobé
(2002) Gobé, an internationally acclaimed
branding guru, outlines successful marketing
strategies to help brands grow from conventional
to innovative, assuring survival in a crowded
marketplace. At the heart of his model of
branding is the involvement of the brand in the
community. He argues that given the choice,
consumers will pick a brand that demonstrates
concern for the environment, human rights and
social equality over one that does not. The book
offers scores of articulate examples of brands that
are using citizen branding. It includes original
insight into the latest consumer trends and
demographics. Finally, it gives marketers a
practical detailed process for how a brand can
become a "Citizen Brand".
Transforming Brands in a Consumer
Democracy, Marc Gobé
(2002) Gobé, an internationally acclaimed
branding guru, outlines successful marketing
strategies to help brands grow from conventional
to innovative, assuring survival in a crowded
marketplace. At the heart of his model of
branding is the involvement of the brand in the
community. He argues that given the choice,
consumers will pick a brand that demonstrates
concern for the environment, human rights and
social equality over one that does not. The book
offers scores of articulate examples of brands that
are using citizen branding. It includes original
insight into the latest consumer trends and
demographics. Finally, it gives marketers a
practical detailed process for how a brand can
become a "Citizen Brand".
Citizen Brands: Putting Society at the Heart
of Your Business, Michael Willmott
(2001) The concept of "Citizen Brands" embodies
three crucial strategic issues for the business
world: values, corporate citizenship, and branding.
This book is about how these three elements
come together in an integrated way. It is about
achieving corporate success through putting
society at the heart of the company. A sound and
thoughtful book with helpful summaries at the end
of each chapter.
of Your Business, Michael Willmott
(2001) The concept of "Citizen Brands" embodies
three crucial strategic issues for the business
world: values, corporate citizenship, and branding.
This book is about how these three elements
come together in an integrated way. It is about
achieving corporate success through putting
society at the heart of the company. A sound and
thoughtful book with helpful summaries at the end
of each chapter.
Doing Well While Doing Good: The
Marketing Link Between Business and
Nonprofit Causes,
L. Lawrence Embley
(1992) The author discusses the importance of
corporate citizenship from a dollars and sense
standpoint. The book highlights those
organizations that have made a real difference
for so many worthy causes strugglng for a share
of the philanthropic pie. Includes a chapter on
television and celebrity endorsements and one
on socially responsible investments.
Marketing Link Between Business and
Nonprofit Causes,
L. Lawrence Embley
(1992) The author discusses the importance of
corporate citizenship from a dollars and sense
standpoint. The book highlights those
organizations that have made a real difference
for so many worthy causes strugglng for a share
of the philanthropic pie. Includes a chapter on
television and celebrity endorsements and one
on socially responsible investments.
IEG Legal Guide to Cause Marketing,
Mary Hutchings Reed
(2001) An essential tool for understanding the
rules and requirements of not-for-profit
organizations and sponsorship. The following
are just some of the topics covered by this
one-of-a-kind resource:
*Cause-related marketing and sponsorship
*Per-transaction donations made by corporations
to cause-related organizations
*Sponsorship income and the not-for-profit's
tax-exempt status
*Sample contracts, cause marketing license
agreement, single event sponsorship
agreement
Mary Hutchings Reed
(2001) An essential tool for understanding the
rules and requirements of not-for-profit
organizations and sponsorship. The following
are just some of the topics covered by this
one-of-a-kind resource:
*Cause-related marketing and sponsorship
*Per-transaction donations made by corporations
to cause-related organizations
*Sponsorship income and the not-for-profit's
tax-exempt status
*Sample contracts, cause marketing license
agreement, single event sponsorship
agreement
Made Possible By: Succeeding with
Sponsorship, Patricia Martin
(2003) A step-by-step guide to securing
successful, sustainable corporate sponsorships
that provide financial stability, increased visibility,
and help your nonprofit achieve its mission.
Includes the information you need to:
*Get organizational buy-in
*Approach potential partners
*Prepare a winning proposal
*Negotiate contracts
*Report results
*Build long-term equity
*Evaluate the success of the relationship
The book includes templates, practical tips,
examples and worksheets.
Sponsorship, Patricia Martin
(2003) A step-by-step guide to securing
successful, sustainable corporate sponsorships
that provide financial stability, increased visibility,
and help your nonprofit achieve its mission.
Includes the information you need to:
*Get organizational buy-in
*Approach potential partners
*Prepare a winning proposal
*Negotiate contracts
*Report results
*Build long-term equity
*Evaluate the success of the relationship
The book includes templates, practical tips,
examples and worksheets.
Marketing From the Heart: A Guide to Cause
Related Marketing for the Small Business,
Peggy Linial
(2003) This book is geared specifically for the
small business and the small community nonprofit.
Explains step-by-step how to select a charity to
work with, how to generate publicity, and give most
effectively so that both the profit and nonprofit
gain. A useful, easy to read book with easy to
implement strategies. It includes examples of
cause related marketing used in a wide variety of
businesses and excellent ideas for getting
publicity for cause related marketing campaigns
and partnerships.
Related Marketing for the Small Business,
Peggy Linial
(2003) This book is geared specifically for the
small business and the small community nonprofit.
Explains step-by-step how to select a charity to
work with, how to generate publicity, and give most
effectively so that both the profit and nonprofit
gain. A useful, easy to read book with easy to
implement strategies. It includes examples of
cause related marketing used in a wide variety of
businesses and excellent ideas for getting
publicity for cause related marketing campaigns
and partnerships.
The Sponsor's Toolkit,
Anne-Marie Grey and Kim Skildum-Reid
(2001) This book and the accompanying CD
provide a no-nonsense approach for sponsors to
harness the power of sponsorship for their brand.
The Toolkit thoroughly covers all aspects of
sponsorship. It provides tools, techniques,
resources, and streetwise advice to make
sponsorship deliver for all stakeholders. It
addresses corporate marketing objectives,
including brand management and loyalty
marketing. It includes recommendations,
guidelines and key concepts for developing a
successful sponsorship program. It is an ideal
sourcebook for helping sponsors select and
manage sponsorship to achieve their marketing
goals.
Anne-Marie Grey and Kim Skildum-Reid
(2001) This book and the accompanying CD
provide a no-nonsense approach for sponsors to
harness the power of sponsorship for their brand.
The Toolkit thoroughly covers all aspects of
sponsorship. It provides tools, techniques,
resources, and streetwise advice to make
sponsorship deliver for all stakeholders. It
addresses corporate marketing objectives,
including brand management and loyalty
marketing. It includes recommendations,
guidelines and key concepts for developing a
successful sponsorship program. It is an ideal
sourcebook for helping sponsors select and
manage sponsorship to achieve their marketing
goals.
The Sponsorship Seeker's Toolkit, Second
Edition, Anne-Marie Grey and Kim Skildum-Reid
(2002) This book provides a no-nonsense
approach for nonprofits seeking sponsors. It walks
beginners through the basics. At the same time, it
has as much advanced material as an experienced
professional needs. The step-by-step format takes
you through all aspects of sponsorship: how to
prepare if you are seeking a sponsor, what you
have to offer, how sponsors see the world and
what they look for, creating a marketing plan and
how to write a proposal. This book does an
excellent job of combining strategic thinking and
planning with execution. The authors clearly bring
real life experience and expertise to the book.
Edition, Anne-Marie Grey and Kim Skildum-Reid
(2002) This book provides a no-nonsense
approach for nonprofits seeking sponsors. It walks
beginners through the basics. At the same time, it
has as much advanced material as an experienced
professional needs. The step-by-step format takes
you through all aspects of sponsorship: how to
prepare if you are seeking a sponsor, what you
have to offer, how sponsors see the world and
what they look for, creating a marketing plan and
how to write a proposal. This book does an
excellent job of combining strategic thinking and
planning with execution. The authors clearly bring
real life experience and expertise to the book.
| © 2009 Creative Consulting Solutions P.O. Box 470393, Chicago, Illinois 60647 (773) 412-9263 |
Page Title
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
