Corporate Social Responsiblity
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Ben & Jerry's Double Dip,
Ben Cohen and Jerry Greenfield
(1998)  The ultimate insider's guide to creating a
values-led business that makes money while benefiting
the entire community.  Using examples from their own
company and others, these renowned innovators reveal:

*How commitment to worthy social causes can result in     
unprecedented customer and employee loyalty -- and    
increased profit.
*Practical advice on everything -- from hiring employees   
to choosing suppliers
*Nuts-and-bolts information on values-led finance,            
retailing and human resources.
Ben & Jerry's:  The Inside Scoop:  How Two Real
Guys Built a Business with a Social Conscience
and a Sense of Humor,
Fred Lager
(1995)  This book is as much an example to young
entrepreneurs of what not to do as it is a model of
exactly what to do.  Lager, former CEO of Ben & Jerry's,
was one of the company's early players, leaving in the
1990s.  He writes a humorous, captivating story about
Ben Cohen's dedication, marketing brilliance, and
creativity and Jerry Greenfield's burnout, resignation
from the company, and return, along with the dedication
of the production workers to the ideal that has
characterized Ben & Jerry's.  Lager captures the sense
of humor that kept the company going through rough
times.  This business history is an inspiration to those
struggling with their own young businesses.  
Cause for Success: 10 Companies That Put Profit
Second and Came in First,
Christine Arena
(2004)  Christine Arena examines new business
paradigms for doing good and translating that good
into profit.  The book profiles two case-study
companies per chapter, exploring radical ideas about
why ethics-driven companies are today's business
trendsetters, how standing up for social justice garners
competitive advantage, the bottom-line benefits of
serving the world's poor, the potential business rewards
of philanthropic partnerships, as well as how some of
the worst corporate citizens have become some of the
best.  
Civil Corporation: The New Economy of Corporate
Citizenship,
Simon Zadek
(2003)  Simon Zadek is Chief Executive of
AccountAbility, the pre-eminent professional institute
advancing corporate accountability standards for
sustainable development.  This book explores how far
businesses can and should improve their social and
environmental performance, arguing that corporate
citizenship emerges from the "New Economy" dynamics,
and relating it to learning, knowledge and innovation.   
The book sets out practical issues for business,
including goal and boundary setting, measurement,
dialogue and how to build trust - vital both to business
success and stable participation in civil governance.  
Companies With a Conscience: Intimate Portraits
of Twelve Firms That Make a Difference,
Mary Scott and Howard Rothman
(1992)  The authors profile 12 successful enterprises
that exemplify "caring capitalism", incorporating
commitments to employees, customers, and the
community with bottom-line profitability.  For these
companies, strong employee and community relations
and concern for communities are just as important as
the bottom line.  These stories about companies with a
heart are not only exemplary, but also inspiring.  
Includes a chapter on "The 13 Lessons of
Conscientious Leadership".  
Compassionate Capitalism: How Corporations Can
Make Doing Good an Integral Part of Doing Well,
Marc Benioff and Karen Southwick
(2004)  This book describes the "best practices" in
corporate philanthropy.  It lays out the blueprint of a
radically new model in which companies leverage all of
their assets - including employees, equity, products, and
relationships - in order to provide real value to the
communities in which they operate.  
Compassionate
Capitalism
is full of insight and trade secrets about
building the bottom line while doing good.  It is clearly
written and has well explained steps on how any
corporation can integrate philanthropy into their
corporate culture.  
Corporate Social Opportunity!,
David Grayson and Adrian Hodges
(2004)  This book demonstrates how social, ethical and
environmental standards can lead to the creation of
largely untapped opportunities for product innovation,
market development and non-traditional business
models.  The key to these opportunities lies in building
corporate social responsibility into business strategy.  
The authors illustrate their case with examples from 200
companies.  They outline theory and practice in a
seven-step process managers can apply to assess the
impact of corporate social responsibility factors on their
core business strategy and operations and help them
identify and prioritize between options and corporate
social opportunities.  
Corporate Social Responsibility, Jerry Anderson
(1989)  This book for corporate managers and
communicators brings the area of social concern and
responsibility into clear focus.  The author provides a
complete overview of all aspects of social responsibility.  
He gives a wealth of practical advice, backed by
numerous case studies.  Each chapter is followed by a
list of references.  Many chapters also include real-world
scenarios highlighting important social responsibility
issues.  
Corporate Social Responsibility: Doing the Most
Good for Your Company and Your Cause,
Philip Kotler and Nancy Lee
(2004)  The authors provide best practices and
cutting-edge ideas on the best ways and means for
corporations to maximize corporate contribution to
social issues and to know what good they did.  Business
leaders will learn how to align their business goals with
cultural and social ones; choose social issues and
charities to support; gain employee support; implement
successful initiatives; and evaluate their efforts.  This
book is full of proven recommendations and real-world
advice on social initiatives.  It includes first-person
stories from 25 business leaders and 10 recommended
strategies for success.  
The Fortune at the Bottom of the Pyramid,  
C. K. Prahalad
(2004)  This book introduces the most exciting,
fastest-growing new market.  Collectively, the world's
poor people have immense entrepreneurial capabilities
and buying power.  It demonstrates how to serve them
and help millions of the world's poorest people escape
poverty - profitably - by delivering dignity, empowerment
and choice, not just products.  Drawing on a wealth of
case studies, this compelling book offers an intriguing
blueprint for how to fight poverty with profitability.  An
important and insightful work showing persuasively how
the private sector can serve as a real engine of jobs
and servies for the poor.  
The Good Corporate Citizen: A Practical Guide,
Doris Rubenstein
(2004)  A must-read for executives of all businesses,
small and large.  The author exhibits an intimate
understanding of the fiscal demands and corporate
concerns of business owners when establishing
relationships with nonprofits.  A sensible, ethical and
effective approach to corporate philanthropy.  A
systematic, focused approach to practicing good
corporate citizenship.  The book combines a compelling
philosophy with a practical approach.  A handbook that
provides straightforward information on difficult subjects
such as evaluating nonprofits, useful sample forms and
letters of agreement, and the basic elements of a
corporate giving plan.  It is also an excellent resource to
help nonprofit executives better understand the
motivations and needs of companies that want to be
engaged in the communities they serve.  
Harvard Business Review on Corporate
Responsibility,
C. K. Prahalad and Michael Porter
(2003)  This collection of eight essays provides a firm
foundation in both critical and creative thinking on
issues of corporate responsibility and active
philanthropy.  The authors view community needs as
opportunities to develop ideas, create new markets,
resolve age-old business problems, improve public
perception, strengthen brands, and meld the best ideas
for governemnt and nonprofit institutions for doing well
while doing good.  
Leading Change Toward Sustainability: A
Change-Management Guide for Business,
Government and Civil Society,
Bob Doppelt
(2003)  Implementing sustainable business practices is
about leadership driven by vision, values and a
fundamental shift in thinking.  This book is full of sound
experience gleaned from dozens of cases.  It is a
must-read for anyone who wants to move their business
or organization to the higher ground of sustainability.  A
practical, concise summary of significant commitments,
efforts and processes for leading change.  Real-world
insights into the substantial economic benefits available
to corporations and agencies through the adoption of
sustainable practices, as well as practical. steps to
overcome institutional barriers.  Includes seven core
interventions, case examples, interviews and checklists.
The Planetary Bargain: Corporate Social
Responsibility Matters,
Michael Hopkins
(2003)  Revised and updated version of
The Planetary
Bargain: Corporate Social Responsibility Comes of
Age
.  Easy to read case studies of international
companies and analysis of research show how
corporations can preserve their profitability, while
treating all stakeholders ethically and responsibly.  
Reviews corporate social responsibility work and
suggests a cooperative CSR strategy.  It presents the
case for a worldwide agreement, or "planetary bargain",
between private and public sectors and discusses the
implications of such an idea.  
Pour Your Heart into It: How Starbucks Built a
Company One Cup at a Time,
Howard Schultz
(1999)  CEO Howard Schultz recounts the company's
rise in 24 chapters, each of which illustrates core values.
 An exemplary success story, Starbucks is identified with
innovative marketing strategies, employee-ownership
programs, and a product that's become a subculture.  
Growing from a single retail sotre on Seattle's waterfront
to a company with more than one thousand stores
nationwide, with a new one opening every business day.  
Shultz shares the passion, values, and inspiration that
drive the success of this fascinating company.  
Profits with Principles, Ira Jackson and Jane Nelson
(2003)  This book draws powerful lessons from the
world's most respected leaders to show why social
responsibility belongs at the core of the business and
what to do to put it there.  In the wake of recent
business scandals there is an increasing sense among
employees, executives, investors, and the public that
the "anything goes" culture of the New Economy is over.
 Today, businesses must act responsibly, transparently,
and with integrity.  Using in-depth case studies and
examples from over 50 companies, the book shows the
quantifiable and enduring business advantage to "doing
the right thing".  Companies that give back to their
employees and society - focusing on values and
purpose as well as profitability - often gain competitive
advantage and improve their brand image, consumer
loyalty, and employee satisfaction.  Identifies seven
principles of making values integral to business
processes and practices.  
The Responsible Entrepreneur: How to Make
Money and Make a Difference,
Craig Hall
(2001)  An informative and motivating book that
focuses on businesspersons in both the for-profit and
nonprofit sector who took risks to help others and found
rewards themselves.  The author debunks common
myths about entrepreneurs through insightful and
inspiring stories that go beyond the secrets of success
by addressing the pitfalls, weaknesses and stereotypes
of being an entrepreneur.  
Shameless Exploitation in Pursuit of the Common
Good: The Madcap Business Adventure by the
Truly Oddest Couple,
Paul Newman and A. E.
Hotchner
(2003)  A breezy memoir by the founders of Newman's
Own.  In spite of the fact that the odds were against
them, they managed to pull in nearly $1 million in profits
their first year, all earmarked for charity, including
medical research, education, the environment,
children's programs and the creation of "Hole in the Wall
Gang" camps for children with serious illnesses.  Since
then they have launched many more products and
donated nearly $140 million.  An entertaining string of
anecdotes, song paradies and wacky customer letters.  
A slew of appendices, including several recipes utilizing
Newman's Own products, rounds out the text.  
Shopping for a Better World: The Quick and Easy
Guide to All Your Socially Responsible Shopping,
Benjamin Hollister, Rosalyn Will and Alice Tepper Marlin
(1994)  A quick and easy guide to all socially
responsible shopping.  The 2000 edition contains over
200 companies, over 2100 popular brand names, and
23 consumer product categories.  Helps smart shoppers
see what a company's record is before they make a
purchase.  Each of the well known companies listed has
been graded by the Council on Economic Priorities on
their environmental performance, and six social issue
areas: women's advancement, minority advancement,
family benefits, workplace, charitable giving, and
disclosure.
The Sustainable Company: How to Create Lasting
Value Through Social and Environmental
Performance,
Chris Laszio
(2003)  This book urges corporations to adopt a
"planetary ethics" of environmental and social
sustainability.  The author showcases companies whose
enlightened policies have enhanced the bottom line in
the form of reduced waste and cleanup costs, fewer
regulatory hassles, new business opportunities and
heightened appeal to socially conscious investors and
green consumers.  The book is so thorough it includes
"five logics", "five phases", "six areas of strategic focus"
and "eight disciplines".
Value Shift: Why Companies Must Merge Social
and Financial Imperatives to Achieve Superior
Performance,
Lynn Sharp Paine
(2003)  Based on her researching, teaching and
consulting experiences over the past 20 years, the
author has amassed an in-depth understanding of
corporate values.  She attempts to introduce readers to
an emerging new standard of corporate performance
that encompasses both moral and financial dimensions.  
She ends the book with advice for managers on setting
up an organizational infrastructure, hiring employees
whose views align with a company's value system and
more.  
What Matters Most: How a Small Group of Pioneers
Is Teaching Social Responsibility to Big Business,
and Why Big Business Is Listening,
Jeffrey Hollender and Stephen Fenichell
(2004)  Seventh Generation CEO Jeffrey Hollender, a
poster child for corporate conscience, has written a
brave and detailed blueprint for a new paradigm of
"responsible business".  He builds a persuasive case for
global citizenship, with in-depth analysis of case
histories, based on hundreds of interviews with activists,
CSR experts and business leaders at both small and
large companies.  He describes seven approaches to
social responsiblity, each with new metrics to define
prosperity, environmental stewardship and corporate
citizenship.  This is a guide to the real dilemmas, and
real promise, of the corporate social responsibility
movement.  
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